The design for this review takes inspiration from Starbucks own brand guide. Drawing from a monochromatic set of colors often associated with the Pumpkin Spice Latte product and a limited use of parent brand features and colors. The report features a limited use of photos to express key points and a simplified execution of more functional elements of the report, using modern design elements such as icon graphics to make it accessible rather than busy.
The report was written by Daniel Beal, Mary Boateng and Matthew Kudej. IMC Communication. Instr. Courtney Bergman. Crookston College.
